Increased leads and traffic to your store’s website are nice things to see but let’s be honest, what really matters to an ecommerce business is conversion and sales. If there aren’t enough people choosing to buy from you, something is going wrong. Growing Market, Growing Challenges The below graph shows how large the global ecommerce opportunity is right now. In just 6 years, the market has increased by an astonishing 173% in growth and this upward trend is set to continue. S